临空之门，凝聚世界目光的虹桥门户

Kingboard Centre, a landmark portal to Hongqiao

北面视角 Kingboard Centre, View from north

上海虹桥商务区——上海西片区的发展重点、未来长三角CBD的中心、面向全球的国际商务区，如果说它是黄金区域，那么虹桥第五大道就是黄金中的黄金，它位于商务区最中间的核心轴线，到达虹桥交通枢纽只要5分钟，兼具交通、商业、景观多重优势。Aedas受业主委托在这条黄金轴线最重要的端头节点——建滔文化广场——打造一处多功能商务综合体。

Aedas was commissioned by the Kingboard Group to design a multi-functional commercial complex at Kingboard Culture Plaza, a key nod and starting point of the central axis of Shanghai Hongqiao Business Zone, a future CBD at the heart of Yangtzi River Delta. Anchored at the Fifth Avenue of Hongqiao, the site pride itself for its prime location, transportation network and waterfront scenery.

区位分析图

功能分区

设计思路概述 Design Overview

设计以大气沉稳又极富层次感与变化性的折线门字型打造了极为吸睛的标志性轮廓，并以空中商务中心以及可以俯瞰整个虹桥美景的360度屋顶花园一同将其高端商务特性展露无遗。综合体除商业与办公之外，集户外展演空间、下沉式餐饮广场、大平台亲水空间、沿河小径于一体，将公共空间最大化并充分挖掘河景优势，为市民提供景色宜人的休闲场所，以此辐射激活周边地块。

The design is a grand "Gate" in a staid yet dynamic form responding to the brief of a prestigious commercial complex. Panoramic view over the entire Hongqiao District is secured from the sky business centre and roof garden. Tapping advantages of the river views, the outdoor exhibition space, sunken dining plaza and a riverside promenade are set to maximize public engagement in the complex as a leisure destination and activate commercial value of surrounding areas.

南面视角 View from south

临空之门 Gate to Hongqiao

"宅以门户为冠带"，设计以临空之门为概念，用两个轮廓规整、体量厚重的主体塔楼展现大气沉稳之感，巧妙地通过主体塔楼的抬升交错，将形态单一的建筑变为兼具丰富层次感与变化性的标志性折线门字型轮廓，与周边建筑区别开来。中央开口既回应了轴线的贯通感，又以"迎往来四方之客"之义暗合园区门户工程的概念。

Derived from the metaphoric imagery of a "Gate to Hongqiao", the iconic form comprises two office towers linked by multiple interweaving platforms at upper and lower floors. Shifting from South-East to North-West sides of the towers, the diagonal platforms address constraints of the irregular plot and add a sense of changeability to the clean and monolithic building outline. A central opening under the link bridge represents the extensive reach of the central axis and completes a welcoming gesture of gateway entry to visitors from all over the world.

临空之门及水中倒影 Gate of Linkong with reflection on water

沉稳大气富有变化的建筑轮廓 A staid yet dynamic building form

市民公共空间 Civic space

作为轴线的重要广场节点，设计在多层次的建筑空间中创造出了大量公共空间，完善丰富园区整体的功能、提供城市舞台与客厅公共效果的同时，用景观优势和商业空间将人流引入地块。

建筑三层与地面连通的连廊，既是漫步小径，又是如舞台般的大型开放式展演空间，弹性功能适应未来发展可能。北面景观平台设有下沉广场，可搭乘扶梯直达底层餐饮商铺。平台与观景码头共同形成了滨河广场，并沿河岸设置步行道，吸引周边市民于此休闲漫步。南面为商业广场，沟通城市通廊，结合绿化坡道、自动扶梯，形成立体化的景观绿化和观景空间。

As a key nod on the central axis, the multi-layered complex integrates abundant civic functionalities to serve as an urban stage and public parlour, seeking to draw pedestrian flow and commercial value to the area. The platform connecting ground and third level is not only as a pleasant walkway, but also a large stage for exh