Shanghai Baosteel Tower is located at the core of Zhuyuan Business District, only 10 minutes drive from Lujiazui, Shanghai Main Business District.
After 20 years of operation, Baosteel Tower has witnessed the change of technology, work-style, and users, who called upon an immediate regeneration.
FTA won the bidding, and led the renovation design, including architecture, interior and landscape of the Baosteel Tower.
The design approach was based on a business logic.
FTA carefully analyzed the current status of the project, and the future core value points were tapped.
The goal was to give the Baosteel Tower a new image and personality in our modern days, as well as increase the value of the building in for the future market.
Some of the design strategies are:
Innovative application of metal materials to reinterpret the vitality of a tower.
FTA chose a perforated metal plate with a copper color to coat the building with a metallic layer, shifting the feeling of "heavy and massive" to "light and smart". This way, the building appears more welcoming and attractive.
Space experience improvement through electromechanical equipment management.
The height of the lobby was raised from the original 4.2 meters to the current 4.8 meters, and the floor height of the standard office floor was correspondingly improved, greatly improving the user's experience.
Outdoor landscape renovation to create informal communication atmosphere.
The design team enhanced the landscape through adding biophilia shape, extending the external leisure platform, etc. These strategies link the urban space and the building itself, create an informal communication space, and enhance the vitality of the office community. In addition, the design team continued the design elements to create an integrated brand identity system for the building.
The renovated Shanghai Baosteel tower has also changed its traditional interior floorplan. Now the new building has a composite functions of office, co-sharing office and commercial businesses. It has become a more creative, interactive, open vertical community, which enhances the core value and future operational value of the building.